This particular campaign by Heineken is considered one of the most popular Guerrilla marketing campaigns ever.
Imagine attending a music orchestra based concert at a time when all your friends are watching AC Milan Vs Real Madrid. Difficult. Isn't it. A few people did that, because their girl friend asked them to; some agreed because their bosses ordered them to and some did owing to compulsion by their professors. Nevertheless, around 1200 people made it to the concert, and after about 15 minutes into the 'boring' concert.... people forgot everything about the AC Milan and Real Madrid match taking place somewhere else ??.. Why ??...
Well .. why don't you just watch the video below and try to find out for yourself.
Heineken.. Made to Entertain.... Indeed !!
Imagine attending a music orchestra based concert at a time when all your friends are watching AC Milan Vs Real Madrid. Difficult. Isn't it. A few people did that, because their girl friend asked them to; some agreed because their bosses ordered them to and some did owing to compulsion by their professors. Nevertheless, around 1200 people made it to the concert, and after about 15 minutes into the 'boring' concert.... people forgot everything about the AC Milan and Real Madrid match taking place somewhere else ??.. Why ??...
Well .. why don't you just watch the video below and try to find out for yourself.
Heineken.. Made to Entertain.... Indeed !!

No comments:
Post a Comment