‘Stop Motion’ has been in existence since the 19th century. Early cartoon animations were actually filmed using this technique. ‘Stop Motion’ has evolved over the years and we can actually see a lot of ‘difficult to execute’ kind of videos.
It is a technique in which several photographs are taken with the subjects in slightly different position in each of these photographs. The photographs are combined and they appear to follow each other and invoke a feeling of motion.
‘Stop Motion’ videos have, in a way, revolutionized the viral marketing scene with an increasing number of successful viral marketing campaigns through videos following this technique. A ‘Stop Motion’ video retains the attention of an Internet user for a longer time than compared to a regular video. Clay, usually, forms a very important part in most of these videos because its repositioning ability.
Arguably, one of the most wonderful exhibits of ‘Stop Motion’ comes from a music album titled, ‘The Opposite Side of the Sea’. The song and video has won several awards for the creativity involved. You can watch the video below.
A couple of other examples in which ‘Stop Motion’ techniques have been put into use is the Sony Bravia Ad and the Xbox 360 Ad.
There is not much of a requirement for expensive hardware to make a ‘Stop Motion’ video. A good idea, though, is extremely important. A good camera, tripod and a video making software such as ‘Windows Movie Maker’ would be sufficient. Of course, you also need to have lots and lots of patience.
The usage of this technique is increasing in India as well. One of the recent exponents of this technique in India was the MTS One Day Internet Ad. You can watch this advertisement here.
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